Michael Lynton said “I’m a guy who sees nothing good having come from the Internet. Period.”.  And he seems to mean it.

It is something you would expect coming from the CEO of Sony Entertainment and something you would expect coming from an old school capitalist.

If what you create for a living can be turned into 1’s and 0’s or it starts off as 1’s and 0’s then you had better stand out from the rest if you are to make it.  Keyword being “you” and not some bloated middle man like what Micahel Lynton represents.

The Internet killed the middle man. With that said, everyone is on an even playing field and the competition is HUGE and the choice for the consumer is 100 fold better.

What does that mean?
Climb above the crap and add something of value, something PHYSICAL and or something that cant be turned into 1’s and 0’s.   In the context of Music (since Michael refers to that) look what NIN did with their limited edition CD boxed set in the age of digital downloads, making $700K  sales from a physical product without a middle man, without a Sony Entertainment.

Where does that leave you?
If you are the creative type, there is plenty of re-inventing the wheel left in the physical world.  In the context of face to face interaction provide added value in what/how you interact with others.   Everyone should read up on Daniel Pink, Why Right Brainers will Rule The Future. Another option, do as I have, learn how to write software.  You can create the new middle man (web server and related tech), just don’t expect a bloated multi million enterprise as a result, sorry Michael Lynton, your days are over.